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The Merch Drop

The Merch Drop highlights brands that use branded merch for marketing and promotions, to give business owners ideas for their own campaigns.

Hosted by Rich Graham, a 20+ year veteran in the branded merch business. He discusses big brands and their branded swag, apparel, and marketing tactics.

Recent Episodes

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Oct. 30, 2025

H-E-B’s Heavy Metal Merch Drop: From Viral Idea to Website Chaos

Oct. 17, 2025

Chomps Austin Pop Up Event Was Genius

Oct. 9, 2025

Baggu X BART? Not so fast!

Oct. 2, 2025

King's Hawaiian O'Hare "Soft Wear" Merch Swap

Sept. 30, 2024

McD's & US Open Cups, Aldi vs Trader Joes Bags, Spam Musubi Fund Raiser, Gorton's Fish Merch

Aug. 5, 2024

Dunkin' x Scrub Daddy, Cheez Its Merch, Ore-Ida Tot Pants are 'Dynamite', Minions Popcorn Buckets

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Reviews

A fun facet of pop culture

"I am not in the target audience for Big Promo Cast, but really dig hearing about the promotions that big brands are doing. I can count on Rich and Amber to come up with at least a couple interesting …"

farmtographer | Sept. 22, 2022

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