Dunkin Inflatable Spiders, Pepperoni Day, Bean Merch, Gigabier

Featured Campaigns:

Hormel Foods: Launched a pepperoni popup shop in Austin, Minnesota to celebrate National Pepperoni Day. Various pepperoni-themed merchandise were on offer for a limited time.

Bush's Beans Introduced merchandise around specific holidays, emphasizing engagement over revenue. They're using social posts on TikTok and Instagram to measure engagement.

Stouffer's released an Advent calendar with seven different meals as a part of themed, limited-edition merch to drive excitement.

Dunkin' introduced a six-foot-tall inflatable spider donut, among other merchandise, demonstrating a play on their existing products to engage customers.

Tesla & Elon Musk promoted the Cybertruck through Giga Beer, showcasing how distinctive elements of a brand can be leveraged for promotional purposes.

Crayola collaborated with Kohl's on a colorful, limited-edition merchandise line to foster creativity, mainly aimed at children but with some offerings for adults.

Shoutout to Jim Cermak of the Trade Show University Podcast, a resource for exhibitors and trade show attendees.

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0:00 This week's topics:

0:50 'I Only Stand For Pepperoni' Socks? Hormel Opens Pop-Up Shop

https://www.mediapost.com/publications/article/389141/i-only-stand-for-pepperoni-socks-hormel-opens-p.html

Pepperoni Shop

https://www.pepperonishop.com/

4:13 Backpacks, costumes, sandals: Why Bush’s Beans is investing in merch

https://www.marketingbrew.com/stories/2023/10/02/backpacks-costumes-sandals-why-bush-s-beans-is-investing-in-merch

Bush’s Beans Online Store | Shop BUSH’S® Beans – Shop.BushBeans.com

https://shop.bushbeans.com/

8:01 Stouffer's Launched a Frozen Food Calendar

https://www.foodandwine.com/stouffers-frozen-food-advent-calendar-8347401

Stouffer's on Instagram

https://www.instagram.com/p/Cx5wIZXOlrj/

Advent Comfort Calendar

https://shopstouffers.goodnes.com/collections/advent-comfort-calendar

10:30 Dunkin' Unveils Inflatable Spider Donut for Halloween Fanatics - QSR Magazine

https://www.qsrmagazine.com/food/menu-innovations/dunkin-unveils-inflatable-spider-donut-for-halloween-fanatics/

Spider Donut Inflatable

https://shopdunkin.com/collections/feature-product/products/spider-donut-inflatable?variant=42522092929077

12:55 Tesla Is Now Selling Its Own Beer, CyberBeer

https://www.foodandwine.com/tesla-cyberbeer-8361856

CyberBeer + CyberStein

https://cyberbeer.tesla.com/

CyberOpener

https://shop.tesla.com/product/cyberopener?sku=1975159-00-A

15:24 Crayola Teams Up with Kohl's for Color-Forward, Limited-Edition Merchandise Line

https://www.prnewswire.com/news-releases/crayola-teams-up-with-kohls-for-color-forward-limited-edition-merchandise-line-301939188.html

Crayola x Kohl's | Kohl's

https://www.kohls.com/catalog.jsp?CN=Assortment:Crayola%20x%20kohls

17:12 Trade Show University

https://tradeshowu.biz/

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