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Oct. 25, 2023

Dunkin Inflatable Spiders, Pepperoni Day, Bean Merch, Gigabier

Dunkin Inflatable Spiders, Pepperoni Day, Bean Merch, Gigabier
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The Merch Drop

Featured Campaigns:

Hormel Foods: Launched a pepperoni popup shop in Austin, Minnesota to celebrate National Pepperoni Day. Various pepperoni-themed merchandise were on offer for a limited time.

Bush's Beans Introduced merchandise around specific holidays, emphasizing engagement over revenue. They're using social posts on TikTok and Instagram to measure engagement.

Stouffer's released an Advent calendar with seven different meals as a part of themed, limited-edition merch to drive excitement.

Dunkin' introduced a six-foot-tall inflatable spider donut, among other merchandise, demonstrating a play on their existing products to engage customers.

Tesla & Elon Musk promoted the Cybertruck through Giga Beer, showcasing how distinctive elements of a brand can be leveraged for promotional purposes.

Crayola collaborated with Kohl's on a colorful, limited-edition merchandise line to foster creativity, mainly aimed at children but with some offerings for adults.

Shoutout to Jim Cermak of the Trade Show University Podcast, a resource for exhibitors and trade show attendees.

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0:00 This week's topics:

0:50 'I Only Stand For Pepperoni' Socks? Hormel Opens Pop-Up Shop

https://www.mediapost.com/publications/article/389141/i-only-stand-for-pepperoni-socks-hormel-opens-p.html


Pepperoni Shop

https://www.pepperonishop.com/


4:13 Backpacks, costumes, sandals: Why Bush’s Beans is investing in merch

https://www.marketingbrew.com/stories/2023/10/02/backpacks-costumes-sandals-why-bush-s-beans-is-investing-in-merch


Bush’s Beans Online Store | Shop BUSH’S® Beans – Shop.BushBeans.com

https://shop.bushbeans.com/


8:01 Stouffer's Launched a Frozen Food Calendar

https://www.foodandwine.com/stouffers-frozen-food-advent-calendar-8347401


Stouffer's on Instagram

https://www.instagram.com/p/Cx5wIZXOlrj/


Advent Comfort Calendar

https://shopstouffers.goodnes.com/collections/advent-comfort-calendar


10:30 Dunkin' Unveils Inflatable Spider Donut for Halloween Fanatics - QSR Magazine

https://www.qsrmagazine.com/food/menu-innovations/dunkin-unveils-inflatable-spider-donut-for-halloween-fanatics/


Spider Donut Inflatable

https://shopdunkin.com/collections/feature-product/products/spider-donut-inflatable?variant=42522092929077


12:55 Tesla Is Now Selling Its Own Beer, CyberBeer

https://www.foodandwine.com/tesla-cyberbeer-8361856


CyberBeer + CyberStein

https://cyberbeer.tesla.com/


CyberOpener

https://shop.tesla.com/product/cyberopener?sku=1975159-00-A


15:24 Crayola Teams Up with Kohl's for Color-Forward, Limited-Edition Merchandise Line

https://www.prnewswire.com/news-releases/crayola-teams-up-with-kohls-for-color-forward-limited-edition-merchandise-line-301939188.html


Crayola x Kohl's | Kohl's

https://www.kohls.com/catalog.jsp?CN=Assortment:Crayola%20x%20kohls


17:12 Trade Show University

https://tradeshowu.biz/

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Equipment we like:

Sony ZV-1 (affiliate link) - https://amzn.to/36LK8e2

Sony ZV-1 Vlogger Accessory Kit (affiliate link) - https://amzn.to/3mSNT72

Shure SM58 Microphone (affiliate link) - https://amzn.to/3axqoeW

RODECaster Pro Production Studio - https://amzn.to/3rViinT

Switchpod by Pat Flynn (affiliate link) - https://bigpromo.link/switchpod

Elgato Stream Deck (affiliate link) - https://amzn.to/2S1CcNJ


Software and services we like:

Broadcasting with Ecamm Live - get a trial now - https://bigpromo.live/ecamm

Re-broadcasting with Restream (affiliate link) - https://bigpromo.live/restream

This podcast is hosted on Captivate Dot FM - get a free 7 day trial here (affiliate link) - https://bigpromo.live/captivate

Beef up your YouTube presence with Tubebuddy (affiliate link) - https://bigpromo.live/tubebuddy

Use Jasper to create marketing copy with AI - https://bigpromo.live/jasper

Elementor Wordpress Plugin (affiliate link) - https://bigpromo.link/elementor

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