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The Merch Drop on YouTube

Aug. 5, 2024

Dunkin' x Scrub Daddy, Cheez Its Merch, Ore-Ida Tot Pants are 'Dynamite', Minions Popcorn Bucketsa

Cheez-Its has rolled out an impressive line of merch, from Hawaiian shirts to nail polish, perfect for fans of the cheesy snack. They even took over a diner to provide a cheezy distraction to travelers. Ore-Ida celebrates the 20th anniversary of Napoleon Dynamite with tot-protecting pants - supposedly they're 'crush…

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May 27, 2024

Cheesecake Factory Merch, Pringles x Crocs, Dunkin' Delays, The Last Barf Bag

The Cheesecake Factory has launched a new merch line for rewards members, featuring iconic brand designs on apparel, accessories, and home goods. Pringles and Crocs teamed up for a fun collection including Pringles-inspired clogs, slides, and the standout Crush boot with a snack-holding heel. Dunkin' faced delays with their popular…

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April 26, 2024

Jimmy John's Sandwich Scarf, Jollibee Pocket Tees & Moon Pie Eclipse Kit Fail

Jimmy John's Capri salami pesto sandwich-inspired silk scarf is expensive at $75, but versatile and some proceeds go to their foundation. Applebee's introduced Bacardi tropical rum buckets, though you can't take them home. Jollibee Foods launched a merch line with cool items like an all-over print tote bag and shirts…

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April 12, 2024

Miller High Life & Tie Bar, Movie Popcorn Buckets, Trader Joe's Craze & Dolly’s Cookware Merch

Our pals at Miller High Life teamed up with the Tie Bar for a classy beer-themed wedding collection. Movie theaters are making a killing on popcorn buckets as collectibles. Trader Joe's fans are going crazy over a $3 mini-tote bag - one's selling for $1000 on ebay! Aldi just dropped…

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Feb. 26, 2024

Dunkin' & Miller Lite Dominate Super Bowl Ads, Stanley Merch, Juicy x Red Robin, LV Bag

Companies are creatively engaging with their audience with branded merchandise. Dunkin' and Miller Lite had the socials buzzing after the Super Bowl. But what is Louis Vuitton thinking? And now Stanley doing their own branded merch? What's up with these Juicy Couture x Red Robin track suits? These creative campaigns…

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Jan. 22, 2024

Pringles n' Caviar, South Park Snow Day, Pop Tarts Bowl, Planet Fitness

Happy New Year! In the first show of 2024, here's what's on tap: Planet Fitness collaborates with Megan Thee Stallion, releasing fitness-focused merchandise like shirts and water bottles. However, they could have expanded their range to include more diverse fitness gear. Pringles' unexpected partnership with a caviar company demonstrates the…

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Dec. 18, 2023

Outback Koala, White Castle Merch, & Miller Beer Holiday

In this episode, we unpack three compelling case studies: Outback Steakhouse's Social Media Mastery: Discover how Outback boosts customer engagement through a charming koala plush giveaway. This clever social media contest not only captivates audiences but also amplifies brand visibility. Integrating tangible products with digital campaigns can significantly enhance online…

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Nov. 21, 2023

Holiday Merch from KFC & Tito's, Dunkin Dog Toys, Gold Peak Golden Hour, Matilda Bay Other Merch

We kick things off with Gold Peak Iced Tea's nifty iPhone accessory: we explore how it transforms everyday moments into the coveted 'golden hour' with a simple clip-on filter. Then, we jet over to Australia where Matilda Bay is shaking things up by giving away merch from more popular brands,…

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Oct. 25, 2023

Dunkin Inflatable Spiders, Pepperoni Day, Bean Merch, Gigabier

The Big Promo Cast highlights brands that use branded merch for marketing and promotion, so that our viewers can get some ideas for their own campaigns. Featured Campaigns: Hormel Foods: Launched a pepperoni popup shop in Austin, Minnesota to celebrate National Pepperoni Day. Various pepperoni-themed merchandise were on offer for…

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Oct. 2, 2023

Fireball Sympathy Cards, Fanatics FAIL, Hershey Crocs, Snyders Steins

Fireball Cinnamon Whiskey spices up the conversation with their cheeky sympathy cards for football fans. Snyder's of Hanover brings the festive spirit with their October Fest pretzel-holding contests. Fanatics is under scrutiny for some quality control missteps. Don't miss the delectable partnership between Hershey's and Crocs that promises to make…

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Sept. 4, 2023

Taylor Swift Movie, Oscar Mayer Hot Dog Promo, Hampton Inn Waffle Merch, Cheetos Macrame

We're dissecting the ingenuity behind the promotional strategies by Oscar Mayer, Hampton Inn, Cheetos Mac n Cheese, and Taylor Swift. Each case study reveals unique branding maneuvers designed to engage customers and promote brand loyalty. Oscar Mayer's silicone hot dog straw, an inventive product that originated from fan interaction at…

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Aug. 18, 2023

Crocs x Pop-Tarts, Mustard Skittles, Jet-Puffed x Kizik, WWE x Igloo

Merch mash-ups: where creativity knows no bounds! On this episode of the Big Promocast, we're dancing with some delightful and unconventional brand collaborations that will tickle your taste buds and surprise your soles (get it, like shoes?). First, we slip into Crocs' culinary journey, where Pop-Tarts meet edible gummies to…

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July 24, 2023

Barbie Collabs, Yeti $400 Skillet, Natty Light x Sperry, Halo Top PintPack

Natural Light has an oddly intriguing upcycling collab with Sperry, giving your old boat shoes a new lease on life as...can holders? Yeti releases a scorching $400 skillet that's causing a stir (pun intended). Ever thought you needed a crossbody bag to keep your ice cream cold? Neither did I,…

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July 10, 2023

Original Berf, KFC Summer, Rao's High Dollar Handbag, Nathan's Hot Dog Observations

With National Fried Chicken Day, KFC has dropped a summer merch line that's finger-licking awesome. From beach towels to bucket hats and even fancy Shady Rays sunglasses. Rao's Italian restaurant sauces and their interactive experience? Browse through their virtual shop, filling up your 'passport' with stickers... Sounds fun, right? Just…

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June 30, 2023

Crocs x Taco Bell, Coors Light Bear, Raising Cane's NYC, Cholula x Uprisers

In this episode, we dive into exciting collaborations and promotional ideas from top brands like Crocs, Taco Bell, Coors Light, Cholula, and Raising Cane's Chicken Fingers. Crocs and Taco Bell announced a limited-edition Mellow Slide - a perfect blend of the two brands' identities. Crocs leverages partnerships with influential brands,…

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June 19, 2023

Marketing With Merch by Slurpee, Cheez-It, Barilla & Taco Bell

In this episode, we spotlight top brands like Slurpee, Cheez-It, Barilla, and Taco Bell are leveraging merchandise for promotional campaigns. 7-11 Slurpee's rebranding campaign "Anything Flows" — where they use unique merch like pool floats and beach towels to reinforce their fresh look. We uncover Cheez-It's inventive promotion in Joshua…

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June 12, 2023

Apple WWDC Merch, Big Slick KC, Rolling Stones x Keurig

We kick off with the collaboration between the geriatric rock band, the Rolling Stones, and Keurig. They launched a 'Start Me Up' iced coffee maker, sadly it's already sold out. The marketing strategy behind it proves the power of unexpected partnerships and limited edition offerings. Apple's latest reveal at the…

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June 5, 2023

AI-Generated Novel, Baileys X Matcha, NBA Merch Oddity, Sonic Summer Swag

Smoothie King's had a unique marketing stunt. They took things to a whole new level by using AI and ChatGPT to create a romance novel. But here's the catch—it's all about promoting their new X-Treme Watermelon Smoothie. The AI even designed the book cover with a model with too many…

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May 25, 2023

Quiksilver Eco-Friendly Merch, Cinemark Swag, IHOP Coffee, Frankmobile

Quiksilver and Pacifico are back with their second beach-themed collection, featuring items made from recycled materials. Cinemark's new movie swag store offers exclusive Guardians of the Galaxy merch and more. IHOP is brewing up something new: pancake-flavored coffee. We're taking a closer look at this unique twist on java and…

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May 14, 2023

Coronation Merch, Domino's Rolex Watches, Miller High Life X Planters

'Trend Jacking' the Royal Coronation with merch. Fans and businesses celebrated the event with quirky merch, from 'Coronation Flakes' to chocolate busts of King Charles. Heinz Ketchup and Uber cleverly joined the coronation buzz. We also look at the world of collectible branded watches, starting with an unexpected story from…

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May 1, 2023

Nebraska's T-Shirt Cannon, Merch from Panera Bread, Sweetgreen, Starbucks, & Succession

Creative merch ideas from brands like Starbucks, Panera Bread, Sweetgreen, and HBO's hit show Succession. Discover how these brands are using unique merch to engage their fans and customers and discover how you can apply these strategies to your own marketing campaigns. - Starbucks x Brandon Blackwood: A luxury bottle…

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April 24, 2023

Tito's Walktails, Chick-Fil-A Shop, McDonald's TableBags, Aubrey Plaza Wood Milk

Exciting merch for marketing campaigns Indiana Jones, McDonald's, Chick-fil-A, and more! From innovative packaging designs to movie-themed merchandise, and from quirky promos like Red Lobster's drip bibs for prom to cool collaborations like Aubrey Plaza's "wood milk" spoof, these brands are killing it with their promotional strategies. Don't forget Tito's…

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April 14, 2023

Bud's Vinyl Coasters, Walmart Oops, Jamba Nails & Snoopy Blood Drive Tees

🍻 @budweiser is spinning us right round with their coaster-sized vinyl records, promoting underground artists. Don't own a record player? No worries, you can still jam out on Spotify! Go Bud for supporting indie talent! 🤦‍♂️ Walmart Canada had an awkward moment with an environmentally friendly t-shirt that accidentally spelled…

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April 9, 2023

Taylor Swift's Merch Fail, Elton's Pricey Merch, King Charles Refuses Crown

Pizza Hut's collab with Chain is worth a mention - they're selling reversible bucket hats that look like their iconic stained glass table lamps. But you can only get them when they drop. The Future King of England finally got the crown, but he's not down to wear the Burger…

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