Natural Light has an oddly intriguing upcycling collab with Sperry, giving your old boat shoes a new lease on life as...can holders? Yeti releases a scorching $400 skillet that's causing a stir (pun intended). Ever thought you needed a crossbody bag to keep your ice cream cold? Neither did I, but Halo Top seems to think it's an essential accessory for National Ice Cream Day. Plus, we'll touch on how other ice cream brands are using merch to whip up some extra business.
And lastly, it seems Barbie has stepped off the runway and onto...everything! She's got her pink-streaked touch on all sorts of merch right now and it's causing quite a stir.
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This week's topics:
0:00 start here
0:45 Natural Light, Sperry turn boat shoes into sea-ready beer holders | Marketing Dive
https://www.marketingdive.com/news/natural-light-sperry-upcycle-boat-shoes-brewzie/688605/
Natty Sperry
https://www.naturallight.com/brewzie
New Balance x Miller Lite Shoezie for Father's Day
https://youtu.be/ebA86_MD0Mo
3:42 Halo Top's New Crossbody Bag Will Keep Your Pint Of Ice Cream Cold
https://www.foodrepublic.com/1335501/halo-top-crossbody-bag-pint-ice-cream-cold/
Food, Fashion Collide With Halo Top's PintPack 07/19/2023
https://www.mediapost.com/publications/article/387344/food-fashion-collide-with-halo-tops-pintpack.html
Say Halo to the PintPack
https://pintpack.halotop.com/
Mercantile | Salt & Straw
https://saltandstraw.com/collections/mercantile
Toscanini's Online Store
https://toscaninis.myshopify.com/
Merch | Van Leeuwen Ice Cream
https://vanleeuwenicecream.com/product-category/merchandise/
Merchandise & Apparel | McConnell's Fine Ice Creams
https://mcconnells.com/collections/merch
Merch | Jeni's Splendid Ice Creams
https://jenis.com/collections/merch
Blue Bell Creameries - Country Store
https://store.bluebell.com/
Halo Top®
https://halotop.com/
National Ice Cream Day Deals and Free Food for 2023
https://www.foodandwine.com/national-ice-cream-day-deals-free-food-7559628
11:06 Yeti Just Launched the Most Expensive Cast Iron Skillet We’ve Ever Seen
https://www.foodandwine.com/yeti-cast-iron-skillet-launch-7511146
Only YETI Can Get Away With Selling a $400 Cast Iron Pan | GearJunkie
https://gearjunkie.com/camping/cooking/yeti-cast-iron-skillet
YETI 12" Cast Iron Skillet
https://www.yeti.com/outdoor-living/cookware/22030000050.html
13:51 The Barbie brand was made for this moment
https://www.marketingbrew.com/stories/2023/07/19/the-barbie-brand-was-made-for-this-moment
Counting the many, many Barbie collabs
https://www.marketingbrew.com/stories/2023/07/13/counting-the-many-many-barbie-collabs
Moshe Isaacian on Twitter
https://twitter.com/MosheIsaacian/status/1673415496929267712?s=20
This Barbiecore Pasta Gift Box Comes With a Pasta Chef Barbie
https://www.foodandwine.com/pasta-chef-barbie-gift-box-7562342
Pasta Gift Box - Barbie Edition – Zia Pia
https://ziapia.com/collections/gift-sets/products/pasta-gift-box-barbie-edition
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