In this episode, we spotlight top brands like Slurpee, Cheez-It, Barilla, and Taco Bell are leveraging merchandise for promotional campaigns.
7-11 Slurpee's rebranding campaign "Anything Flows" — where they use unique merch like pool floats and beach towels to reinforce their fresh look. We uncover Cheez-It's inventive promotion in Joshua Tree, California, where they transformed a roadside gas station into the 'Cheez-It Shop'. We highlight how business owners can create immersive experiences and drive brand loyalty with such out-of-the-box ideas.
Barilla Pasta's limited-edition "Summer of Pesto" collection features trendy items like an inflatable snack tray and custom printed bucket hats. Why the merch isn't available for purchase?
Taco Bell's collaboration with street artist Ricardo Gonzalez - It's A Living - provides a fresh spin on employee uniforms. These collabs can boost employee morale and enhance brand identity.
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This week's topics:
0:00 start here
0:36 7-Eleven, Inc.'s Iconic Slurpee Drink Gets a Fresh New Look
https://www.prnewswire.com/news-releases/7-eleven-incs-iconic-slurpee-drink-gets-a-fresh-new-look-as-part-of-anything-flows-campaign-301847646.html
Official Slurpee Merch – 7Collection
https://7collection.com/collections/slurpee
2:36 Cheez-It Stop - Featuring 'The World's First And Only Cheez-It Pump' That Literally Fills Your Car With Crackers
https://www.prnewswire.com/news-releases/introducing-the-cheez-it-stop--featuring-the-worlds-first-and-only-cheez-it-pump-that-literally-fills-your-car-with-crackers-301841579.html
The Station
https://thestationjoshuatree.com/
Cheez-It on IG
https://www.instagram.com/p/CtHHs3GMYCR/?hl=en
Shop Cheezit
https://shop.cheezit.com/shop/wear-it.html
5:02 Barilla Brings Ultimate Italian Vibes with "Summer of Pesto Collection"
https://www.prnewswire.com/news-releases/barilla-brings-ultimate-italian-vibes-with-summer-of-pesto-collection-301840521.html
Barilla on IG
https://www.instagram.com/p/CtZWcfDA3IL/
6:26 Taco Bell Designs New Uniforms in Partnership with Brooklyn Artist Ricardo Gonzalez
https://www.qsrmagazine.com/news/taco-bell-designs-new-uniforms-partnership-brooklyn-artist-ricardo-gonzalez
It’s A Living on IG
https://www.instagram.com/p/CtRwLTNLEqC/
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