Creative merch ideas from brands like Starbucks, Panera Bread, Sweetgreen, and HBO's hit show Succession. Discover how these brands are using unique merch to engage their fans and customers and discover how you can apply these strategies to your own marketing campaigns.
- Starbucks x Brandon Blackwood: A luxury bottle holder for the Starbucks Pink Drink and Paradise Drink, available at retail stores like Target.
- Panera Bread's Carb Couture: A range of Panera-themed merchandise, including a baguette bag, mac and cheese tracksuits, and a "Just Baked" toddler onesie.
- Sweetgreen's loyalty app and merch shop: From a salad-themed sweatshirt to a realistic-looking mouse pad, Sweetgreen has some clever items to offer.
- HBO's Succession merch line: Official merchandise from the popular show, including a decanter set, fleece crew neck, and more.
Plus, we chat about college football season and the debut of the Nebraska Cornhuskers' new mascot Herbie and their fantastic T-shirt cannon! A fun, informative discussion and get inspired for your next marketing campaign.
Catch this show every week: https://bigpromo.live/youtube
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This week's topics:
0:00 start here
0:35 Starbucks and Brandon Blackwood team up to launch new bottle bag collection
https://stories.starbucks.com/stories/2023/starbucks-and-brandon-blackwood-team-up-to-launch-new-limited-edition-sip-sling-bottle-bag-collection/
Brandon Blackwood + Starbucks
https://starbuckssipandsling.com/
SIP & SLING BAG + STARBUCKS® PINK DRINK – Brandon Blackwood New York
https://brandonblackwood.com/products/starbucks-sling-bag-pink-bottle-drink
2:09 Panera Opens Merchandise Shop Featuring BAGuette Handbag
https://www.foodandwine.com/panera-baguette-bag-official-merchandise-shop-7485866
Panera Bread launches a new line of merchandise
https://www.nrn.com/fast-casual/panera-bread-launches-new-line-merchandise-featuring-carb-inspired-couture
Merchandise | Panera Bread Shop
https://shop.panerabread.com/password
4:06 Sweetgreen launches loyalty app, merchandise line
https://www.nrn.com/top-500-restaurants/sweetgreen-launches-loyalty-app-merchandise-line
Sweetgreen Market
https://shop.sweetgreen.com/
6:08 HBO drops official merch for comedy-drama show 'Succession'
https://meaww.com/hbo-drops-official-merch-for-comedy-drama-show-succession
HBO Shop
https://shop.hbo.com/
8:25 Nebraska's Epic, High-Tech T-Shirt Cannon Steals Show At Spring Game
https://www.outkick.com/nebraska-football-matt-rhule-spring-game-fullback-dive-solich-herbie-t-shirt-cannon/
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Equipment we're using:
Sony ZV-1 (affiliate link) - https://amzn.to/36LK8e2
Sony ZV-1 Vlogger Accessory Kit (affiliate link) - https://amzn.to/3mSNT72
Shure SM58 Microphone (affiliate link) - https://amzn.to/3axqoeW
RODECaster Pro Production Studio - https://amzn.to/3rViinT
Switchpod by Pat Flynn (affiliate link) - https://bigpromo.link/switchpod
Elgato Stream Deck (affiliate link) - https://amzn.to/2S1CcNJ
Software and services we like:
Broadcasting with Ecamm Live - get a trial now - https://bigpromo.live/ecamm
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Beef up your YouTube presence with Tubebuddy (affiliate link) - https://bigpromo.live/tubebuddy
AudioPen (affiliate link) - https://bigpromo.link/audiopen
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