We're dissecting the ingenuity behind the promotional strategies by Oscar Mayer, Hampton Inn, Cheetos Mac n Cheese, and Taylor Swift. Each case study reveals unique branding maneuvers designed to engage customers and promote brand loyalty.
Oscar Mayer's silicone hot dog straw, an inventive product that originated from fan interaction at a baseball game. It's a prime example of consumer-driven innovation executed brilliantly.
Hampton Inn's celebration of National Waffle Day: with an assortment of waffle-themed merchandise, from fanny packs to throw blankets, Hampton Inn capitalizes on an iconic part of its brand, the breakfast experience.
Cheetos Mac n Cheese's foray into fashion through a partnership with Project Runway's Corel Castillo. With macramé fanny packs and high-top sneakers, Cheetos uses this unexpected collaboration to venture beyond the snack aisle and into lifestyle branding.
Taylor Swift translates her ERAS Tour into a cinematic experience complete with branded popcorn buckets and collectible cups. The initiative serves as a testament to how merchandise can enhance brand engagement and even create secondary revenue streams.
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0:00 This week's topics:
0:38 How to Get an Oscar Mayer Hot Dog Straw
https://www.foodandwine.com/oscar-mayer-hot-dog-straw-7807993
Hot Dog Straw | Oscar Mayer®
https://www.oscarmayer.com/hotdogstraw
https://www.instagram.com/reel/ChlNZP9l6ch/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==
https://www.instagram.com/reel/CwP6NaLtjqh/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==
Frankmobile Tour Schedule: Become a Frankfurter | Oscar Mayer®
https://www.oscarmayer.com/frankmobile
3:09 Hampton Waffle Collection Unveiled on National Waffle Day | Stories From Hilton
https://stories.hilton.com/food-beverage/hampton-waffle-collection-national-waffle-day
Shop Hampton | The Hampton Waffle Collection
https://www.shophampton.com/waffles/?cid=OH,HP,HamptonWaffleDay,MULTIPR,brandscarousel,Home,Brand
5:46 Coral Castillo And Cheetos Mac ‘N Cheese Create MAC’ramé Collection – Footwear News
https://footwearnews.com/shoes/sneaker-news/coral-castillo-cheetos-mac-n-cheese-macrame-colleciton-1203501998/
The Cheetos Mac ‘N Cheese x Coral Castillo MAC'ramé Collection
https://www.cheetosmacrame.com/home
https://www.instagram.com/p/Cvz1rUIOy1J/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==
7:17 Taylor Swift | The Eras Tour at an AMC Theatre near you.
https://www.amctheatres.com/movies/taylor-swift-the-eras-tour-74500
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